In the past, the world’s adult smokers had two options: Quit, or continue to smoke, and accept all the harm that comes with doing so. The obvious right answer has always been to quit tobacco and nicotine altogether, but in any given year, more than 9 out of 10 don’t. These men and women who would otherwise continue to smoke deserve access to and information about better alternatives to smoking.
Now, scientific advances and innovation provide new cause for optimism. Without question, quitting completely remains the best option, but by eliminating the burning, scientifically substantiated smoke-free alternatives give those who would otherwise continue to smoke far better ways of enjoying tobacco and/or nicotine, with significantly reduced exposure to toxicants.
Of course, for these smokers to be able to switch to better alternatives, they first need to have access to, and accurate information about them. It’s therefore encouraging to see countries across the world updating their regulation to embrace the opportunities presented by smoke-free alternatives.