Unsmoke Your Mind

THE MAIN PROBLEM WITH SMOKING?
THE BURNING.

Smoke is the primary cause of smoking-related diseases.

Smoke-free alternatives exist.*

These alternatives can play a role in public health.

*Smoke-free products are not risk-free and contain nicotine, which is addictive.

It’s best to never start smoking or quit cigarettes and nicotine altogether. But the reality is in any given year many won’t quit.

In fact, WHO estimates say that there will be little change in the overall number of smokers by 2025. Current measures in place to curb smoking rates, encourage cessation and prevent initiation are clearly not enough. 
 

Scientifically validated alternatives—which avoid burning completely—already exist and are a better choice for adult smokers than continued smoking. They should have access to, and information about them. There’s an enormous public health opportunity in prevention, cessation and replacing cigarettes, and it’s within reach if we understand that:

Nicotine, while addictive and not risk-free, is not the main cause of smoking related disease.
Alternatives to continued smoking exist and, if scientifically substantiated, have the potential to be a better choice than continuing to smoke.
Risk-proportionate regulation should allow adult smokers access to, and information about, such alternatives.

Laboratory flask with bubbles symbolises the advances in science and research behind smoke-free products.

UNDERSTAND THE SCIENCE


Too few smokers understand that the primary cause of smoking-related disease is the smoke. It is possible to avoid smoke, which can result in exposure to lower levels of harmful or potentially harmful chemicals that are attributable to cigarette smoke.


When a cigarette is lit, tobacco burns and produces smoke. This generates more than 6,000 chemicals, many of which are harmful. Where there is no burning, smoke is not produced, which in turn should lower the level of harmful chemicals in the aerosol.
Of course, this must be scientifically substantiated for each product.

 

Adult smokers should have accurate information about alternatives to smoking that exist today, and have the opportunity to understand the science that underpins them.


Thermometer with a leaf shows the need for the lower temperatures seen in smoke-free products.

REGULATION MUST KEEP PACE WITH INNOVATION

All tobacco and nicotine-containing products should be carefully regulated.

 

It’s vital to inform adult smokers who would otherwise continue to smoke about smoke-free alternatives and how they differ from cigarettes, while striving to keep them out of the hands of youth and non-smokers.

 

There are a growing number of smoke-free alternatives for adults who would otherwise continue to smoke. They are all different, so one-size-fits-all regulation is not appropriate. Regulation must account for—and keep up with—the pace of scientific and technological progress. The right regulatory approach should procure the maximum benefit to society, while at the same time minimizing risk and uncertainty associated with new products. 


World map in infographic style indicates that many countries are accepting the role of smoke-free products.

SMOKE-FREE PROGRESS AROUND THE WORLD

A smoke-free future is possible, and some countries are already well on the way.
 

With the right regulatory encouragement and support from civil society, which ensures adult smokers who would otherwise continue to smoke access to—and information about—better alternatives to smoking, we believe that cigarette sales can end within 10 to 15 years in many countries.
 

Unfortunately, regulation in many countries prevents access to and/or accurate information about smoke-free products. This means that adult smokers may be unable to access and/or unaware of smoke-free alternatives. 

 

Countries such as the U.S., Greece and the U.K. are leading the way with progressive legislation to reduce cigarette use.


Unsmoke your mind

SMOKE-FREE ALTERNATIVES CAN IMPACT PUBLIC HEALTH. 

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SMOKERS WHO WOULD OTHERWISE CONTINUE TO SMOKE HAVE A RIGHT TO CHOOSE. 

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SOCIETY NEEDS THE RIGHT REGULATION TO SUPPORT BETTER CHOICES. 


Sources for this page:

1. WHO global report on trends in prevalence of tobacco smoking 2000-2005, 2018